A student project pitched to a real client on how to bring Smart's technologies into higher education classrooms while creating brand engagement.
For the class, New Media Elements III, we paired up with Smart Technologies and Truth Collective to create a campaign on how to bring Smart into the college classroom. My concept as a whole was called “Let’s Learn Smart” which focused on making Smart technologies easy to use and giving users the tools to learn how to use Smart products on their own time.
I started with “the Smart Tip of the Day” and incorporated the tip into different banner ads, widgets, and a daily e-mailer. The next piece is a set of digital idea booklets containing unique ways to use Smart products. The final piece is a documentation page on the Smart website that puts all information, FAQ’s, and contact information in one place.